Publishers: Frequently Asked Questions
- Who is a "Publisher"?
- "Publisher" is the term used to describe someone who has a web site. If you have a web site, then you are a "publisher". In the context of Baptist AdWorks, a "publisher" is someone who has a web site and wants to earn money by putting ads on it.
- Who can join Baptist AdWorks?
- If you have an english-language Christian-oriented web site based in the USA, UK, Canada, or Australia, then you are eligible to apply to become a part of the Baptist AdWorks network and show ads on your web site by opening a "Publisher" account.
- How does a publisher earn money?
- When you put Baptist AdWorks network ads on your site, your account is credited each time one of your users clicks on an ad. The amount you are credited is a percentage of the money the advertiser has paid for the ad. The more the advertiser has bid for the ad, the more you earn from the click.
- How much money will I earn?
- That depends upon several factors. The most important ones are:
- The amount of traffic to your web site. Generally, the more visitors you get, the more you will earn because more people will be clicking on the ads.
- The placement of the ads on your site. Certain positions result in more click-throughs. The best positions are across the top of the page and down the left-hand side of the page. Putting ads right at the end of an article is also very effective.
- The design and content of your site. The quality of the design and content of your site will also affect the number of click-throughs.
- How much traffic do I need to join?
- Usually, low-traffic web sites are discouraged from joining pay-per-click networks for three reasons:
That being said, at Baptist AdWorks we realize that much of our market consists of the small web site, church site, blog, etc., and that there are people that can be reached only through these smaller sites. Therefore, we have committed to build a "grassroots" network even including smaller sites. If you are willing to be a part of the network and you have a Baptist-oriented site, then we are willing to work with you. Yes, it means a lot more support work up front, but in the end we believe that it enables us to help our advertisers reach a much broader audience.
- Low-traffic web sites often don't earn money very fast, so the web site owners easily become disenchanted with the network.
- A low-traffic web site usually uses the same amount (sometimes even more) of support resources as a higher-traffic site, so a network of low-traffic sites costs more to run and is harder to manage.
- A higher-percentage of low-traffic sites are involved in click fraud, often having been set up for just that purpose.
- What is click fraud?
- Click fraud occurs when a publisher clicks ads on their own web site, encourages other people to click ads on the publisher's site, or joins a "click" network in which network members click ads on each others web sites. Any activity which results in artificial clicks is both against our terms of service and illegal. Click fraud is theft of advertisers' money and it devaules the network as a whole. Because of the seriousness of this issue, we have several software safeguards, triggers, and monitors in place to prevent and detect fraudulent activity, plus we manually monitor network ad activity for anomolies that are characteristic of fraudulent activity. Because it is so potentially damaging, we have a zero-tolerance policy for click fraud.
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